In recent days, the Finnish Embassy has become something of a meme, but its ambassador does not mind at all.
"As long as it's positive and good and brings us more visibility to the work we do to bring Australia and Finland closer," Arto Haapea said.
It all began when Mr Haapea fronted a video promoting a campaign encouraging singles to enter a competition where they could travel to the Nordic country and dine with other singles.
Then, three days later, the embassy published another more hum-drum post informing the community it would be closed for a day for a team planning event.
Each post now has about 80 million views, according to the ambassador, far surpassing anything the embassy has seen before on its Instagram page.
Reaction to the first video was understandable to embassy staff — the somewhat tongue-in-cheek reel included lines such as "maybe the problem is not you, maybe it's your postcode".
"You've tried Tinder, you've tried Bumble, but have you tried Helsinki?" Mr Haapea asks in the video.
But responses to the second post about the embassy's temporary closure took things to another level.
"Bad day to be a Finnish embassy in Canberra enthusiast," one person commented.
More notable commenters included the official Canberra Raiders account, which simply said: "Bugger".
