Why Vodacom’s fastest-growing markets are outside South Africa

Vodacom is looking beyond South Africa for growth, with its controlling stake in Safaricom strengthening its position in mobile money and digital financial services across Africa.

Vodacom, a pan-African technology group, is now generating growth beyond its South African home market, with Egypt, Kenya and other international markets outpacing its more mature domestic business.

The acquisition of a controlling stake in Safaricom, East Africa’s biggest telco, brings M-Pesa, Safaricom’s mobile money platform, and its vast financial services ecosystem into the group, strengthening Vodacom’s ambition to evolve beyond traditional mobile connectivity.

Vodacom reported revenue of R102.5 billion ($6.2 billion) for the six months ended 30 September 2026, a 25.6% year-on-year increase, boosted partly by the consolidation of Safaricom, according to its interim financial results on Tuesday

The results reveal a relatively mature South Africa, where growth is harder to extract, and faster-expanding markets where mobile connectivity and financial services are opening new revenue opportunities.

Egypt delivered 36.3% service revenue growth in local currency, while Safaricom grew service revenue by 13.1%. Tanzania, the Democratic Republic of Congo (DRC) and Lesotho also recorded strong performances. Vodacom’s international business achieved normalised service revenue growth of 13.7%, with Earnings before interest, taxes, depreciation and amortisation (EBITDA) increasing 15.9%.

In South Africa, Vodacom returned its prepaid business to growth, supported by higher data consumption, while cost optimisation lifted its EBITDA margin to 37.4%, its highest level in several years.

In brief

Vodacom, a pan-African technology group, is now generating growth beyond its South African home market, with Egypt, Kenya and other international markets outpacing its more mature domestic business. Egypt delivered 36.3% service revenue growth in local currency, while Safaricom grew service revenue by 13.1%. Vodacom’s international business achieved normalised service revenue growth of 13.7%, with Earnings before interest, taxes, depreciation and amortisation (EBITDA) increasing 15.9%.

This is the opening of the story, shared with credit to TechCabal (Africa tech). The rest of the report — with every detail — continues on the publisher’s website.

Continue reading at TechCabal (Africa tech) ↗

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