Kenyan movies and African film in general will get a dedicated release day dubbed ‘Indie Thursdays’ aimed at boosting film distribution in the country.
This comes following a partnership between Bigger Motion and Century Cinemax.
“We at Century Pictures see this as a good opportunity to bridge the gap between the commercial cinema sector, and the local industry. There’s a lot of money being left on the table by the local producers, but with this initiative, we hope there will be positive learning lessons both ways that can go towards growing the local scene,” said Jotham Micah, Head of Marketing EA, Century Pictures.
Mr Micah also added that they were anticipating audience response.
“I am happy our sister business, Century Cinemax, can be involved in this shared vision between us and Bigger Motion, as there can never be too much content for cinema! Implementing enough lead time when it comes to marketing something key to us, and we cannot wait to see how the audience responds to this.”
The new monthly theatrical series will begin at Two Rivers Mall on Thursday, November 26 with the Kenyan documentary ‘How to Build a Library’ followed by an exclusive live Q&A.
Screening on the last Thursday of every month at Century Cinemax, Two Rivers Mall, the initiative responds to the critical need for…
