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Portuguese football superstar Cristiano Ronaldo has announced a new entertainment venture, marking a move into television production as he prepares to end his international playing career.
The 41-year-old shared the news on Wednesday, November 11, 2026, revealing that production had begun on his first television series, titled Day 1s.
The announcement came days after Ronaldo confirmed that he would retire from international football with Portugal following the November international break, bringing an end to a 23-year career representing his country.
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Sharing photographs from the production set, Ronaldo expressed excitement about the project.
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"Exciting news! Production of my first TV show, Day 1s, has just started. More to come!" he wrote.
Day 1s is a scripted drama set in British football, focusing on a fictional elite football agency and the people operating within the sport's business world as reported by YEN News.
The series is being developed by UR•Marv, a studio Ronaldo established in 2025 with British filmmaker Matthew Vaughn.
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