Kasuku, the heritage Kenyan stationery brand, has unveiled its refreshed brand identity and renewed positioning, ‘Dream. Learn. Become.’
The relaunch marks a new chapter for the brand as it strengthens its connection to education and reaffirms its belief in every child’s potential.
The new brand identity, unveiled at a relaunch event held at Mövenpick Hotel, Westlands, Nairobi, brought together members of the media, education stakeholders, partners and other key guests to mark the evolution of one of Kenya’s longstanding stationery brands.
“For more than 60 years, Kasuku has been part of Kenyan students’ learning journeys, supporting everyday moments of writing, creativity and expression. The refreshed positioning builds on this heritage and broadens the brand’s story beyond stationery, placing children’s dreams, learning and future potential at its heart,” said Asitha Samaraweera, CEO Twiga Stationers & Printers Ltd.
“Dream. Learn. Become. reflects the journey of a child: imagining what is possible, developing through learning, and growing into the person they aspire to be. Kasuku believes that every child deserves to dream boldly, create freely and shape a future they believe in.”
He added: “Kasuku has been part of children’s learning journeys for generations. Now, we want to keep showing up with products they trust and a belief in all they can dream, learn and become.”
