The Apple TV 4K has been our pick for the best premium streaming device since the third-gen model arrived in 2022. In terms of pure performance, it was undoubtedly the best you could buy, thanks to the combination of picture quality, speed and features you wouldn't find on any of the more affordable competition. That was true four years ago and it's still true now.
Unfortunately, the global tech landscape has changed massively over the last two years. Nearly every device is more expensive, especially if it needs RAM or its own processor. Apple's streaming box didn't escape that fate. For the 4th-generation Apple TV 4K, Apple made big upgrades to performance and added a slew of new features, and of course, it carved out a more prominent place for Siri AI in your living room. The compact streaming box is a lot more expensive than the previous generation cost at launch, though, and the new $299 price tag certainly dulls its shine.
If you were hoping for a new design, there are only subtle tweaks to report. The most evident is that Apple moved the light on the front of the box from the right to the center. If you dive into the spec sheets, you'll discover the new model is slightly larger than the previous version.
