WeBecomeOne, a new international cultural initiative dedicated to connecting communities, countries and creative talent through art, was officially launched today in the UAE. Bringing together Emirati artists and acclaimed Austrian contemporary artist Tom Lohner, and rooted in a shared commitment to cultural exchange, the initiative aims to foster artistic collaboration and cultural dialogue, while creating new opportunities for young Emirati talent to engage with the global arts community.
Conceived by Zubin Karkaria, Founder and CEO of VFS Global, Founder of Brainsworld, Mike Reiter, and Tom Lohner, WeBecomeOne was created around a shared vision of using creativity to foster collaboration and mutual understanding across societies.
The new initiative represents the first chapter of a global cultural movement designed to use art and culture as a bridge between communities, governments and countries. Dubai was selected as the launchpad for WeBecomeOne because of its unique position as a global crossroads for cultures, innovation, creativity and international collaboration.
Hosted at Dubai International Financial Centre (DIFC) – one of the city’s most vibrant cultural and lifestyle hubs, the launch event was held with the support of Bernd Alexander Bayerl, Ambassador of the Republic of Austria to the UAE, and welcomed leaders from government, diplomacy, business and the creative industries.
The WeBecomeOne installation will remain on display at DIFC during the 22nd edition of DIFC Art…
