Nigerian Rachel Ojuromi’s recent Chanel fashion show appearance was the culmination of six months of social media work that took the content creator from experimental shoots on Lagos’ bustling market streets to the Paris catwalk. Her designs, made from what she could forage in local shops and second-hand clothes stalls, were created with her childhood friend-turned-stylist Debby Fasingha. Their videos on Ojuromi’s Instagram — Give Rachel a Shot — attracted 720,000 followers and helped her grab the attention of Chanel’s creative director, Matthieu Blazy.
Although Ojuromi first aspired to a career in medicine, the 22-year-old now works as a filmmaker. In 2023, she founded the Process Africa platform that promotes young African creatives, but she wants their art to be appreciated for what it is rather than tied to its continental origin.
— Leah Quinn
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