Spider-Man: Brand New Day is the highest-grossing film in U.S. history, but can it make even more history? Tom Rothman, the chairman of Sony Pictures, thinks so. In a new interview, Rothman revealed that Sony will soon begin campaigning to hopefully earn Brand New Day a Best Picture nomination at the upcoming Oscars.
“The Academy is meant to recognize greatness. So, to be honest, I think it’s greatness. I think it’s received wisdom. If there aren’t people thinking about it, we’re gonna do what we can just to make people think about it,” Rothman told Deadline. “I think it’s also incumbent upon studios who make these kinds of quality commercial films to get people to think about it, and here’s what I ask people when I walk around: ‘Are you telling me that there are 10 films this year that are better than this film?’”
To answer that question in the minds of Academy voters, Sony will soon start hosting all sorts of “For Your Consideration” events across the country, hoping voters can watch the film, appreciate the film, and potentially nominate it. Part of that plan reportedly includes the as-yet-unconfirmed, but all but certain, Spider-Man: (Brand New) Brand New Day re-release in the upcoming weeks.
