Armed and ready to quack: German military launches rubber ducks with assault rifles

Anyone who likes a bit of military company in the bath might soon find just what they are looking for at the Bundeswehr. Germany's armed forces have launched their own online shop, and one of its most eye-catching products is, of all things, a camouflage-clad rubber duck armed with a miniature assault rifle.What might initially sound like a joke is, in fact, part of a new marketing strategy. Through the shop, the Bundeswehr aims to reshape its public image, raise its profile and, above all, appeal to younger audiences. Alongside the unusual rubber duck, the range also features other branded merchandise and clothing.Bundeswehr duck makes a splashThe duck is attracting particular attention. The small rubber toy, dressed in military gear, has quickly become a bestseller and was temporarily sold out shortly after the shop launched.Demand for the new online shop has exceeded expectations, reportedly causing technical issues soon after launch. Clearly, military-themed marketing can make quite a splash, even when it ends up in the bath.Bundeswehr seeks to boost its public imageBehind the unusual merchandise is a serious objective: the Bundeswehr wants to raise its public profile and build its brand beyond barracks, trade fairs and recruitment campaigns.Recruitment is a key priority as the armed forces seek to expand their ranks.