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Beauty advent calendars can cost hundreds - but are they value for money?

Beauty advent calendars can cost hundreds - but are they value for money?

Beauty calendars have become a Christmas staple and have become particularly popular with female shoppers.

It's easy to see the appeal of a beauty advent calendar. Like many women at this time of year, Julia says she often finds herself tempted to splurge on one - especially a perfume calendar. But she takes quite an unsentimental approach.

"I always look at what's in them. If I like enough of the fragrances, I'll buy it," says the 39-year old, who works as a senior commercial manager in engineering.

Luxury advent calendars are supposed to offer the thrill of a surprise but, for Julia, it is more important she actually wants the items inside - a thought that is also striking more and more customers in the wake of the scandal over the Skims calendar.

This week, Kim Kardashian's beauty brand offered all of its customers refunds for its $148 (£110) calendar after being widely criticised on social media over the quality of its contents, with some customers likening the hair clips, scrunchies and keychains inside to things you might find down the back of a sofa.

Julia says she earns a good salary but is keen to get value for money and doesn't want to waste it on items she won't use.

"I spent £160 on a Space NK fragrance calendar last year," she says.

In brief

It's easy to see the appeal of a beauty advent calendar. Like many women at this time of year, Julia says she often finds herself tempted to splurge on one - especially a perfume calendar. Luxury advent calendars are supposed to offer the thrill of a surprise but, for Julia, it is more important she actually wants the items inside - a thought that is also striking more and more customers in the wake of the scandal over the Skims calendar. "I spent £160 on a Space NK fragrance calendar last year," she says.

This is the opening of the story, shared with credit to BBC News — Business. The rest of the report — with every detail — continues on the publisher’s website.

Continue reading at BBC News — Business ↗

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