The secret behind Lula’s win in Brazil may be an ‘army’ – of social media creators

Source: The Guardian — Americas By Tiago Rogero in Brasília 31 October 2026, 13:37

There are many explanations for the incumbent president’s win over Flávio Bolsonaro, but analysts – and he – point to reinvention of his social media useFour days before his stunning electoral comeback, Luiz Inácio Lula da Silva, Brazil’s president, got his first smartphone.Lula, who turned 81 last Tuesday, had long said he wanted to avoid an endless stream of calls during his rare moments off, and he began his…