Smartphones, TVs lead online shopping as Jumia expands Black Friday campaign

Source: The Standard — Business By Standard Business

Smartphones, TVs lead online shopping as Jumia expands Black Friday campaign

Smartphones and televisions remain popular as online shopping expands to household and everyday goods; Jumia says 82pc of its audience is aged 18-44.

This is a summary provided by The Standard — Business. Read the complete story on the publisher’s website.

Continue reading at The Standard — Business ↗

More in Business

See all →

Cookie settings

Choose which cookies we may use. You can change this at any time from Cookie settings in the footer. Details of each cookie are in the Cookie Policy.

Strictly necessary

Needed for sign-in, security, payments and remembering these choices. Always on.

Preferences

Remember settings such as dark mode.

Analytics

Help us understand visits and countries – anonymous and aggregated.

Marketing

Used to measure and personalise adverts and social media content.