Dubai: UAE residents can now turn their everyday shopping, dining and entertainment spending into airline miles, or use the miles earned from flying to pay for lifestyle rewards, following a new partnership between Emirates Skywards and SHARE by Majid Al Futtaim.
The tie-up allows members of both loyalty programmes to link their accounts and convert rewards between them through the SHARE and Skywards Everyday apps.
This means shoppers can earn SHARE points through purchases at participating Majid Al Futtaim outlets, including Carrefour, VOX Cinemas and Ski Dubai, and convert them into Skywards Miles for future travel on Emirates and flydubai.
Members can also go the other way, converting airline miles into SHARE points to spend across Majid Al Futtaim's retail, dining and entertainment network.
How conversion works
The two programmes have set different conversion rates depending on which way members choose to exchange their rewards.
Skywards members can convert five Skywards Miles into one SHARE point, while SHARE members can exchange two SHARE points for one Skywards Mile.
Conversions are available in amounts ranging from 2,000 to 150,000 points per transaction.
Customers must be members of both programmes and link their accounts through either the SHARE or Skywards Everyday app before making a conversion.
Once linked, members can transfer rewards between the two programmes within the specified transaction limits.
