"Advertising is the business model best suited to being rolled out on a large scale worldwide," said the group's chief executive Michael Komasinski, the group’s chief executive officer, on the sidelines of the Web Summit in Lisbon.
Many AI platforms will end up eventually adopting advertising, the head of the online advertising agency Criteo told AFP Tuesday, as investors are focused on whether the technology will ever be profitable.
"Advertising is the business model best suited to being rolled out on a large scale worldwide," said the group's chief executive Michael Komasinski, the group’s chief executive officer, on the sidelines of the Web Summit in Lisbon.
"This made it possible to finance most of the major platforms we all use today, whether it’s Google, Meta, or Snapchat," he added.
Pressure to boost revenue to cover its colossal spending pushed OpenAI to begin testing advertising in ChatGPT in February in the United States for free and low-cost tier subscriptions.
It has subsequently begun to progressively roll out ads worldwide, in cooperation with Criteo.
OpenAI's rival Anthropic, which is set to imminently go public with a stock listing, has said it doesn't plan to integrate advertising in its AI tools due to data protection concerns as well as to protect the interests of its users.
