The Thai Trade Center Dubai, under the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand, is launching “THAI SELECT 2026: Discover Authentic Thai Dining,” a campaign to showcase authentic Thai cuisine and Thai SELECT-certified restaurants across the United Arab Emirates.
The campaign will engage 25 UAE-based food, lifestyle, and culture influencers to visit Thai SELECT-certified restaurants and highlight their signature dishes, authentic flavours, and dining experiences through social media.
This initiative leads up to the 3rd Thai SELECT Fest 2026, held from 27 to 29 November 2026 at Dubai Media City Amphitheatre, where many featured restaurants will showcase their culinary offerings.
Thai SELECT is an official certification from Thailand’s Ministry of Commerce for restaurants that meet standards for authentic Thai cuisine. It helps consumers identify restaurants dedicated to preserving Thai culinary traditions, quality, and authentic flavours.
Commenting on the restaurant discovery campaign, H.E. Charkrienorrathip Savikul, Consul-General of Thailand to Dubai and the Northern Emirates, said: "Thai food is a huge part of Thailand's cultural fabric and a real way of connecting with the community in the UAE. The campaign is all about giving people in the UAE the opportunity to experience real Thai food and at the same time learn about the traditions that go with it.
