Toyota Is Bringing Japan’s Cute Kei Pickup Trucks to America. There’s Just One Small Catch

Toyota Is Bringing Japan’s Cute Kei Pickup Trucks to America. There’s Just One Small Catch

The miniature pickups are coming stateside in 2027.

Toyota is bringing its own version of Japan’s tiny pickup trucks to the United States.

Known as kei trucks, these miniature pickups have been popular in Japan and other parts of Asia for decades.

At roughly 11 feet long, they’re about half the length of some full-size American pickups. Their unusual size has earned them a following in the U.S., where enthusiasts on Reddit share photos of their own trucks and rare sightings of the tiny trucks.

Apparently, even President Donald Trump is a fan. After visiting Asia last year, Trump called Japan’s tiny vehicles “really cute” and pushed for them to be made in the U.S.

Now, there’s some good news for the president and other kei fans. Toyota announced Tuesday that it will start selling its own version of the mini trucks in the U.S. next year. But there’s a tiny catch.

The truck, called the KEI-01, will top out at just 25 mph.

Toyota says the truck is designed to meet federal safety requirements for low-speed vehicles, which are less strict than those for conventional cars and trucks. Unlike conventional vehicles, low-speed vehicles aren’t required to meet the same federal crashworthiness standards.

In brief

Toyota is bringing its own version of Japan’s tiny pickup trucks to the United States. Known as kei trucks, these miniature pickups have been popular in Japan and other parts of Asia for decades. Toyota says the truck is designed to meet federal safety requirements for low-speed vehicles, which are less strict than those for conventional cars and trucks. Unlike conventional vehicles, low-speed vehicles aren’t required to meet the same federal crashworthiness standards.

This is the opening of the story, shared with credit to Gizmodo. The rest of the report — with every detail — continues on the publisher’s website.

Continue reading at Gizmodo ↗

Cookie settings

Choose which cookies we may use. You can change this at any time from Cookie settings in the footer. Details of each cookie are in the Cookie Policy.

Strictly necessary

Needed for sign-in, security, payments and remembering these choices. Always on.

Preferences

Remember settings such as dark mode.

Analytics & performance

Help us count visits, understand which pages, devices and countries our readers use, and measure how well the site performs – anonymous and aggregated.

Advertising & marketing

Lets advertising partners show and personalise adverts, measure impressions, clicks and visits, prevent ad fraud and pay us – this is how the free site is funded.

🔔 News notifications

Get headlines from NewsHub on this device — even when the site is closed.

You can switch this off at any time. Works on Android, Windows, Mac and Linux browsers; on iPhone/iPad add the site to your Home Screen first.