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Jackie Kasandy, a Kenyan entrepreneur living in Vancouver, walked away from an 18-year career in marketing and advertising to build a business rooted in something far more personal: the handcrafted goods she had been bringing back from Kenya for years.
Every time she returned from a trip home, colleagues and friends would admire the kiondos, woven baskets, jewellery and other handmade items she carried with her.
The questions were always the same: where did those come from, and where could they buy them?
That repeated question planted a seed. In 2014, Jackie made the decision to leave her corporate career and channel her marketing background into something she genuinely believed in.
Woman left homeless in US after marriage to hubby she brought abroad ends
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She founded Kasandy — Locally Global, a business that sources handcrafted products directly from artisan communities in Kenya and other African countries, then introduces them to customers across North America.
The venture is built on more than aesthetics.
