This is an attempt to “win another hour per user, per month.”
NBCUniversal is completely overhauling the Peacock app on mobile. This redesign will further emphasize vertical video content, just like TikTok, YouTube Shorts and all the rest. Company chairman Matt Strauss recently said that this is an attempt to "win another hour per user, per month," according to The Hollywood Reporter.
"We recognize that we have to start thinking of ourselves less as a streaming platform and more of an entertainment platform," Strauss said. "How do we super serve our franchises and our fandoms where the best experience is on our app?"
It looks like one answer to the question of how to "super serve" Peacock's franchises is vertical video. The hope is that watching short clips of shows will not only keep subscribers on the app, but could also lure them in to watch full episodes on the TV.
Bravo fandom has always extended far beyond the episode itself. @Inc goes inside how @Peacock is building on that passion with Your Bravoverse, a new personalized experience that helps fans explore two decades of unforgettable @BravoTV moments. https://t.co/PETJdEzTsy
— NBCUniversal (@NBCUniversal) November 4, 2026
In addition to a larger emphasis on vertical video, the app is launching fandom hubs for various franchises, like the Bravo-verse or The Office.
