The Middle East continues to be at the heart of the global energy industry. At the same time, the region is setting increasingly ambitious expectations around efficiency, productivity and sustainability. For industrial operators, particularly in energy and oil and gas, the challenge is clear: how do we improve efficiency while maintaining the safety, reliability and performance that critical operations demand?
As we come together at ADIPEC 2026, this is a conversation I believe deserves greater attention.
Electric motors are behind many of the processes that keep industry moving, powering pumps, fans and compressors across demanding applications. In hazardous environments, however, efficiency cannot come at the expense of safety or reliability.
This is where technology can make a tangible difference.
ABB has become the first manufacturer globally to offer an IE6 HyperEfficiency motor certified to ATEX and IECEx requirements for hazardous areas. Based on synchronous reluctance (SynRM) technology, it is magnet- and rare-earth-free and delivers up to 60 percent lower energy losses compared with IE3 induction motors commonly used in Zones 1 and 2.
For me, the significance goes beyond achieving a new efficiency level.
“Our customers across the Middle East are looking for practical ways to improve efficiency without compromising safety, reliability or productivity. Innovation becomes meaningful when it can address those priorities simultaneously.”
