Dubai: Cricket legend Sachin Tendulkar has ventured into India's growing sustainability sector, joining Hyderabad-based waste management and recycling technology company Recykal as a strategic investor.
The investment extends Recykal's $23 million (approximately Dh84.5 million) bridge funding round, which closed in June 2026. The company has not disclosed how much Tendulkar invested or the valuation at which the deal was made.
The association aims to encourage responsible waste disposal, recycling and waste segregation across India. Tendulkar will help promote the idea of making environmentally responsible habits part of everyday life.
Speaking about his decision, Tendulkar said the company's use of technology to address everyday waste management challenges appealed to him. He also expressed hope that the partnership would encourage more people to make responsible choices.
Founded in 2015, Recykal operates digital platforms connecting businesses, brands, waste collectors and recyclers. Its services include a marketplace for recyclable materials, Deposit Return Systems, and artificial intelligence-powered hardware such as reverse vending machines that collect used packaging.
According to the company, it has channelled more than three million metric tonnes of waste and works with over 650 brands, including Hindustan Unilever, Samsung and BMW, alongside more than 5,000 aggregators and recyclers.
Sachin Tendulkar: From cricket legend to investor
Born on April 24, 1973, in Mumbai, Tendulkar made his international debut against Pakistan in November 1989…
