Thousands have lined the streets for the Adelaide Christmas Pageant, marking the start of the festive season in the city.
Pageant-goers flocked to the city early to secure good spots, ahead of the arrival of Father Christmas.
While the David Jones collapse has left a cloud over the Magic Cave, the popular Christmas attraction remains open.
More than 300,000 people are estimated to have lined the streets for this year's Adelaide Christmas Pageant, the 94th edition of the annual yuletide parade.
Pageant-goers arrived in the city early, along with hundreds of performers who gathered near South Terrace and King William Road, ahead of the much-loved parade.
Five new floats were added to this year's line-up, including The Magic Hat and A Bumper Christmas.
"Seeing all the floats go past, they love it," one parent said while sitting with his family.
Organisers believe about 335,000 people turned out for the event, which culminated with the much-anticipated arrival of Father Christmas.
Beneath grey skies, a slight shadow was cast on proceedings by the collapse of David Jones, whose Adelaide store has hosted the children's Christmas attraction, the Magic Cave, for almost three decades, although it will continue operating for the time being.
But, overwhelmingly, there were beaming smiles along the event's route.
