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From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom

Source: Premium Times (Nigeria) By adajiesther

From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom

In brief

Their iconic “Marketed and distributed by” and “Grab your copy now!” announcements became nostalgic catchphrases, but their investments and networks built an industry.

This is a summary provided by Premium Times (Nigeria). Read the complete story on the publisher’s website.

Continue reading at Premium Times (Nigeria) ↗

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