If you like it, then you should’ve put it in your cart! People are taking Beyonce’s advice seriously as the 11:11 sale comes right around the corner. Unlike Valentines day, you’re only treating yourself. Singles day? more like self love day!
The idea originated in China as an anti-Valentines’ day celebration. It began as a way to give people without a partner a day of their own, to celebrate themselves. Slowly, the shopping world got involved. It has now grown into a global trend that beats Black Friday by the millions.
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How it works in the UAE
Every year on November 11th (11:11), people across UAE open apps, add things to their cart, add more, and after a period of evaluation, purchase their items. This day is a celebration for all. There's no obligation to buy something for a significant other, just a day created to celebrate oneself.
In the UAE, 11:11 is mostly an online sale. Noon and Amazon have launched their 11:11 sales across the UAE. Discounts up to 90 per cent, deals from Dh1, and delivery from 15 minutes to same day are just some of the attractive options offered by these companies.
