The AMAQ is warning people of the dangers of drinking unpasteurised milk, the sale of which is banned nation-wide for human consumption due to the common presence of potentially deadly bacteria.
Communications expert Susan Grantham says social media algorithms are encouraging consumption of the products, with a recent survey finding one-in-six Australians are partaking.
AMAQ president Erica Gannon is calling for greater enforcement of existing regulations around the marketing and sale of raw milk products.
Medical experts are warning people of the dangers of drinking raw milk, with some products being pushed in online communities and marketed and sold for "cosmetic" and pet use.
Raw milk is animal milk that has not undergone pasteurisation, a process of heating food to remove bacteria and other contaminants from the product before it can be sold for commercial use.
The sale of raw cow's milk for human consumption is banned in all Australian state and territories, but in some it can be purchased as "bath milk" or pet food.
Australian Medical Association Queensland president Erica Gannon said no matter how raw milk is produced, there is no way to guarantee it is safe.
She said raw milk products can contain bacteria like salmonella, E. coli, staph, campylobacter and listeria.
