Two T10 cricket leagues are now in play. The Abu Dhabi T10 (ADT10) opened on Nov. 7 for its 10th edition and Italia T10 is preparing to open on Nov. 18 in Rome for its inaugural edition.
Both have six franchise teams and operate with approval from their respective national boards, the Emirates Cricket Board and Federation Cricket Italia. As the titles suggest, matches are 10-overs per team with a maximum of two overs per bowler. The tournament is a round-robin format followed by a series of playoff matches and a final.
ADT10 has seen significant year-on-year growth in viewership through television and digital streaming. The 2017 edition had about 37 million views that grew to 342 million in the 2021–2022 edition. According to GSIQ, a global insights agency, there have been about 1.2 billion cumulative viewers across the nine editions.
In 2025, it is estimated that there were 180 million television and Over the Top (OTT) viewers — video content delivered directly over the internet, bypassing traditional cable or satellite distribution. Almost two-thirds of the views were from the Indian subcontinent. More than 100 countries are reached via terrestrial, satellite, digital and OTT. Sixty-five percent of social interaction is driven by 18- to 34-year-olds.
