DUBAI: Moroccan Italian model Malika El-Maslouhi is bringing festive cheer to the latest campaign from American fashion retailer Abercrombie & Fitch, highlighting the brand’s latest collection of party-ready looks ahead of the holiday season.
The label shared a series of images on Instagram showing El-Maslouhi posing on a cobbled street surrounded by city buildings as snow falls around her. The model sports a long, dark oversized coat paired with black trousers and pointed heels and carries a towering stack of gift boxes wrapped in festive red, green and tartan.
“@malika.elmaslouhi has arrived and brought our newest collection of party looks with her,” reads the caption, along with the hashtag #abercrombiepartner.
The campaign marks another major collaboration for the model, who has enjoyed a busy year working with international fashion houses and contemporary labels.
In September, she joined supermodel Gigi Hadid for the launch of the first denim collection from Hadid’s knitwear brand, Guest in Residence, which marked the label’s expansion beyond its signature cashmere.
Earlier this year, El-Maslouhi appeared in Calvin Klein’s swimwear campaign, photographed by Josh Olins, following a spring denim campaign for the American brand. She also starred in Parisian label Maje’s Spring-Summer 2026 campaign, where she was shown in relaxed silhouettes including striped knitwear and wide-leg denim.
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